Brand Awareness Survey

A Brand Awareness Survey measures how well your target audience recognizes and recalls your brand, logo, and messaging. It is essential for evaluating the success of marketing campaigns, identifying gaps in brand visibility, and planning strategies to enhance market presence. This survey is ideal for businesses launching new products or aiming to strengthen their brand identity.

Where it is used

  • • Evaluating the effectiveness of brand marketing campaigns.
  • • Measuring audience recognition during product launches.
  • • Gaining insights into competitors’ market presence.

Brand Awareness Survey

1. How familiar are you with our [product/service]?

2. When did you first hear about our [product/service]?

3. Which of the following best describes how you came across our [product/service]?

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4. Can you name the specific [products/services] offered by our brand?

5. On a scale of 1–5, how easily can you recognize our [product/service] logo?

Not at all Extremely easily

6. What words or phrases come to mind when you think of our [product/service]?

7. How often do you encounter our [product/service] in your daily life?

8. How would you describe our [product/service] compared to competitors?

9. Have you ever recommended our [product/service] to others?

10. What channels do you associate with our [product/service]?

Frequently Asked Questions

  • What is the purpose of this survey?

    This survey helps measure public familiarity, perceptions, and associations with your product or service to understand its overall brand image.

  • How does the survey gather insights on brand awareness?

    The survey asks questions about when participants first heard about your product, how they discovered it, and their recognition of your logo and offerings.

  • Can participants compare your product/service to competitors?

    Yes, the survey includes questions allowing participants to describe how your product/service compares to competitors in terms of quality and appeal.

  • How are customer associations with the brand identified?

    The survey collects input on words or phrases associated with your brand and the channels through which participants most frequently encounter it.