Advertising Effectiveness Survey

The Advertising Effectiveness Survey is designed to measure the success of advertising campaigns by assessing customer recall, engagement, and purchase intent. It helps businesses optimize their marketing strategies for better ROI.

Where it is used

  • • Assessing recall and recognition of ad campaigns.
  • • Measuring audience engagement and sentiment.
  • • Evaluating the impact of advertisements on purchase intent.

Advertising Effectiveness Survey

1. Do you recall seeing our advertisement?

2. How would you rate the appeal of our advertisement?

How would you rate the appeal of our advertisement?

3. How clear was the message conveyed in the advertisement?

Not clear Very clear

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4. What emotions did the advertisement evoke?

5. Did the advertisement encourage you to take any action (e.g., visit the website, make a purchase)?

6. How does this advertisement compare to those from our competitors?

7. How likely are you to purchase our product/service after seeing the advertisement?

Not likely Very likely

8. What was the most memorable part of the advertisement?

9. How do you feel about the frequency of this advertisement?

10. Do you have any suggestions to improve our advertising?

Frequently Asked Questions

  • What does this survey aim to measure?

    This survey assesses how well participants recall, perceive, and engage with the advertisement, focusing on message clarity, emotional impact, and overall appeal.

  • How can participants provide feedback on the advertisement's effectiveness?

    Participants rate the ad's appeal, clarity, and actionability, share emotional responses, and compare it to competitors.

  • Does the survey collect actionable improvement ideas?

    Yes, participants can share suggestions for improving the advertisement's content, frequency, or overall impact.

  • How does this survey help evaluate purchase intent?

    The survey includes a scale question to gauge how likely participants are to purchase the product or service after viewing the advertisement.