xs

Market Segmentation Survey

Help us understand different customer segments.

Survey Questions

1.

What is your primary purpose for using our [product/service]?

Type: radio (Required)

Work
Personal
Education
Other
2.

How often do you use our [product/service] within a typical month?

Type: radio (Required)

Daily
Weekly
Monthly
Rarely
3.

What age group do you belong to?

Type: radio (Required)

Under 18
18–24
25–34
35–44
45–54
55+
4.

Which of the following best describes your professional status?

Type: radio (Required)

Student
Full-time employed
Part-time employed
Unemployed
Retired
Other
5.

What is your preferred method of interacting with our [product/service]?

Type: radio (Required)

Mobile app
Website
In-person
Other
6.

How much do you typically spend on [products/services] like ours annually?

Type: radio (Required)

Under $100
$100–$500
$500–$1,000
Over $1,000
7.

What geographic region are you located in?

Type: text (Required)

8.

What specific features or benefits do you value most in our [product/service]?

Type: text (Required)

9.

How would you describe your typical use of our [product/service]?

Type: radio (Required)

Occasional
Regular
Frequent
10.

What hobbies, interests, or professional needs drive your use of [products/services] like ours?

Type: text (Required)

How to Use This Template

  • Identifying target audience segments.
  • Personalizing marketing campaigns.
  • Enhancing customer retention through tailored strategies.

Frequently Asked Questions

Why is a Market Segmentation Survey important?

It helps businesses divide their audience into specific groups based on demographics, behavior, or preferences for targeted marketing.

What segmentation factors are analyzed?

Demographics, geographic location, buying behavior, and psychographics.

Who should use a Market Segmentation Survey?

Marketers, business strategists, and product managers looking to refine audience targeting.

How can companies use segmentation insights?

To create personalized marketing campaigns, optimize product offerings, and improve customer engagement.