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Market Research Survey

Help us understand market trends and consumer behavior.

Survey Questions

1.

How familiar are you with our [product/service] in this market?

Type: radio (Required)

Very familiar
Somewhat familiar
Neutral
Not familiar at all
2.

What features do you look for most in a [product/service] like ours?

Type: text (Required)

3.

What factors influence your purchasing decisions for [products/services] in this market?

Type: radio (Required)

Price
Quality
Brand Reputation
Other
4.

How would you rate the value of our [product/service] compared to competitors?

Type: radio (Required)

Much better
Better
About the same
Worse
Much worse
5.

How frequently do you purchase or use [products/services] in this market?

Type: radio (Required)

Weekly
Monthly
Quarterly
Yearly
Rarely
6.

What unmet needs do you currently have in this market that our [product/service] could address?

Type: text (Required)

7.

Which competitors’ [products/services] have you used, and how do they compare to ours?

Type: text (Required)

8.

What communication channels are most effective for you to learn about [products/services] in this market?

Type: radio (Required)

Social media
Email
Website
Other
9.

How price-sensitive are you when purchasing [products/services] like ours?

Type: radio (Required)

Not sensitive at all
Somewhat sensitive
Sensitive
Very sensitive
10.

What improvements or changes would you like to see in our [product/service] to better meet your needs?

Type: text (Required)

How to Use This Template

  • Launching new products or services.
  • Analyzing competitors’ performance.
  • Understanding consumer behavior and preferences.

Frequently Asked Questions

What does a Market Research Survey help businesses achieve?

It helps businesses understand customer needs, market trends, and demand for products or services.

When should businesses conduct a Market Research Survey?

Before launching a new product, entering a new market, or adjusting marketing strategies.

Who should be surveyed?

Target customers, industry experts, and potential buyers within the market segment.

What types of data does this survey collect?

Consumer preferences, buying behavior, market gaps, and emerging trends.