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Competitor Analysis Survey

Help us understand how we compare to alternatives.

Survey Questions

1.

Which competitors of our product/service are you currently using or considering?

Type: text (Required)

2.

How does our product/service compare to competitors in terms of quality?

Type: radio (Required)

Much better
Slightly better
About the same
Slightly worse
Much worse
3.

Which features of competitor products/services do you find most appealing?

Type: text (Required)

4.

How satisfied are you with the pricing of our product/service compared to competitors?

Type: radio (Required)

Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
5.

What made you choose our product/service over a competitor’s?

Type: text (Required)

6.

How would you rank the ease of use of our product/service compared to competitors?

Type: radio (Required)

Much easier
Easier
About the same
Harder
Much harder
7.

In your opinion, what does our product/service do better than competitors?

Type: text (Required)

8.

Which areas do you think our competitors outperform us?

Type: text (Required)

9.

How likely are you to switch to a competitor’s product/service in the future?

Type: radio (Required)

Very likely
Somewhat likely
Neutral
Unlikely
Not likely at all
10.

What additional features or benefits would convince you to stay with our product/service?

Type: text (Required)

How to Use This Template

  • Benchmarking against competitors in the same industry.
  • Launching new products or services to assess market positioning.
  • Fine-tuning marketing strategies based on competitor analysis.

Frequently Asked Questions

What is the purpose of a Competitor Analysis Survey?

It gathers insights on how customers perceive your competitors, their strengths, weaknesses, and market position.

Who should take this survey?

Industry professionals, customers, and potential buyers familiar with competing brands.

What key factors does this survey compare?

Product quality, pricing, customer service, brand reputation, and market positioning.

How can businesses benefit from competitor analysis?

By identifying opportunities to differentiate and areas where they can outperform competitors.