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Net Promoter Score Survey

Measure customer loyalty and satisfaction

Survey Questions

1.

How likely are you to recommend our [product/service] to a friend or colleague?

Type: scale (Required)

Not likely at all
Extremely likely
2.

What is the primary reason for the score you provided above?

Type: text (Required)

3.

How well does our [product/service] meet your expectations?

Type: radio (Required)

Exceeds expectations
Meets expectations
Falls short of expectations
4.

How satisfied are you with the overall experience of using our [product/service]?

Type: radio (Required)

Very satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
5.

What specific feature or aspect of our [product/service] do you value the most?

Type: text (Required)

6.

What improvements would make you more likely to recommend our [product/service]?

Type: text (Required)

7.

How likely are you to continue using our [product/service] in the future?

Type: radio (Required)

Very likely
Likely
Neutral
Unlikely
Not likely at all
8.

How does our [product/service] compare to competitors you’ve tried?

Type: radio (Required)

Much better
Better
About the same
Worse
Much worse
9.

How easy was it to use our [product/service] to achieve your goals?

Type: radio (Required)

Very easy
Easy
Neutral
Difficult
Not easy at all
10.

How responsive has our customer support been to your needs related to our [product/service]?

Type: radio (Required)

Extremely responsive
Responsive
Neutral
Not responsive at all

How to Use This Template

  • Measuring overall customer satisfaction and loyalty.
  • Identifying promoters (loyal customers) and detractors (unsatisfied customers).
  • Evaluating the effectiveness of customer service, product offerings, and marketing strategies.

Frequently Asked Questions

What is an NPS survey?

It’s a survey designed to measure customer loyalty by asking how likely customers are to recommend a company’s product or service.

Why is NPS important?

NPS helps businesses understand customer satisfaction, retention, and advocacy, providing actionable insights for growth.

What questions are typically asked in an NPS survey?

The main question is: "On a scale of 0-10, how likely are you to recommend [product/service] to a friend or colleague?"

How can NPS improve business strategies?

By identifying promoters and detractors, businesses can focus on retaining loyal customers and addressing concerns from dissatisfied ones.