Customer Effort Survey Prompts
Design structured surveys to measure ease of doing business and identify friction points. Discover how these prompts can help you collect actionable insights...
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Features
- Interaction effort scoring frameworks
- Friction point journey mapping tools
- Effort benchmark comparison by touchpoint
Benefits
- Identify high-friction interactions that drive customer frustration
- Improve customer loyalty by reducing unnecessary effort
- Prioritize experience improvements based on effort reduction potential
Frequently Asked Questions
- Our research shows effort reduction has 3x greater impact on loyalty than satisfaction improvement in service and support contexts.
- Our omnichannel effort framework uses channel-specific metrics while maintaining cross-channel comparability through standardized effort indices.
- Our timing protocol recommends measuring effort immediately after interaction completion when the experience is fresh and effort perception is most accurate.
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