Category Awareness Survey Prompts
Market visibility and brand recall measurement framework
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Features
- Unaided recall tracking
- Competitor mindshare mapping
- Need-state association
Benefits
- Measure top-of-mind presence
- Identify market education gaps
- Track competitive landscape
Frequently Asked Questions
How to avoid leading questions in awareness studies?
- Use open-ended unaided recall first. Rotate brand lists randomly. Include decoy brands. Implement timing controls (e.g., 10-second response limit). Analyze verbatim responses for bias
What differentiates true awareness from recognition?
- Measure 1) Spontaneous recall 2) Correct attribute association 3) Consideration likelihood. Use time-delayed testing. Track aided vs unaided scores. Analyze search term correlations
How to handle niche market awareness challenges?
- Implement targeted respondent screening. Use trade-specific terminology. Conduct longitudinal trend tracking. Analyze influencer impact. Track conference/show participation effects
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