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Category Awareness Survey Prompts

Market visibility and brand recall measurement framework

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Features

  • Unaided recall tracking
  • Competitor mindshare mapping
  • Need-state association

Benefits

  • Measure top-of-mind presence
  • Identify market education gaps
  • Track competitive landscape

Frequently Asked Questions

How to avoid leading questions in awareness studies?
  • Use open-ended unaided recall first. Rotate brand lists randomly. Include decoy brands. Implement timing controls (e.g., 10-second response limit). Analyze verbatim responses for bias
What differentiates true awareness from recognition?
  • Measure 1) Spontaneous recall 2) Correct attribute association 3) Consideration likelihood. Use time-delayed testing. Track aided vs unaided scores. Analyze search term correlations
How to handle niche market awareness challenges?
  • Implement targeted respondent screening. Use trade-specific terminology. Conduct longitudinal trend tracking. Analyze influencer impact. Track conference/show participation effects